Another great way to make your stickers searchable is to have a consistent tag that your followers can use to find you.
I tag my brand name “the uncommon place” on all of my stickers, as well as “uncommon place” and “katie thierjung”. This ensures that no matter which way my followers search for me within GIPHY, they will always be able to find me!
6. GIPHY RULES
Believe it or not, there are rules on GIPHY! They are all pretty self-explanatory, but I recommend reading through their community guidelines first just in case you aren’t sure about something. Here are the Golden Rules listed on their website:
Keep GIFS Friendly: The purpose of GIFS is to add a bit of fun to our online lives, so keep your GIFS friendly. Do not create or upload any GIF meant to hurt another individual.
Respect Privacy: It’s important to respect and honor the privacy and consent of the individuals depicted in your GIFS. Make sure you’re authorized to use any video or images from the appropriate people before you use them to make a GIF.
Credit the Community: People work hard to make their GIFs, and we want to make sure they get their proper dues. Help us support the community by using GIPHY’s share tools to make sure that the original creator is getting credit for the work.
Sharing: Sharing is great. Please use GIPHY's embed options, available on each GIF's individual page, for proper sharing on your blog or social media accounts. Before you use GIFs you find on GIPHY or anywhere else on the web, you'll want to make sure you're comfortable that your use complies with any laws applicable where you're located.
If you’re a brand looking to hire a GIF artist to make some stickers for you, make sure you follow these best practices:
Consider your ask. Take a look at the scope of work and consider the opportunity from the artist’s point of view.
Offer fair rates. Show artists you value their time by starting off with a fair rate that accurately matches the scope of work.
Value originality. Give artists the opportunity to create something new for you rather than a copycat of something that already exists.
Edits = $. If the scope of work becomes much larger than what was agreed upon, consider additional compensation for additional work.
Tag the artist. Whether you’re planning to use the work on your GIPHY channel or elsewhere, tagging the artist means exposure to new audiences.
Pay on time. Simple as that.
***Please do not solicit artists. Bribing artist for services other than creative services (such as access to the GIPHY search index) is prohibited. Companies reported for solicitation will be investigated and banned.